Dec 2016 24

We are entering 2017!

Now you will not hear me say it’s time to get your goals planned out and start working harder starting January 1st. I do not and will not believe that Jan 1st is the day you should start doing better. Grow the hell up and start today. Anyhow I hate this time of year because of that the millions of people, posts, pics and blogs saying oh get up and get ready for Jan 1st, get ready for a two week burst of a bunch of “I wills” that will end up actually being “I did for two weeks.”  Yayyyyyy you did not even hit the three week habit forming point. Good for you, good for me, good for everybody.

What I will talk about however is how this time a year is a good time to examine one thing. Your clients! So what do I mean? Well here comes one of the times a year where I sit down and see if I am scraping the bottom of the barrel with clients, and what I mean is this. Do I personally have a velvet rope policy for my business? Do I have a bar that people need to meet to become my client and if not it’s time to fix it.

I can hear the wusses now!

But Connor (and yes I started a sentence with the word but.) I need to take on everyone. I don’t have enough clients to be picky. I need to treat everyone the same, and so on. Exception time, if you are brand new to your business or industry I understand you have to take on everyone to get known but I will tell you now it will be better for you and impressive to me if you start this from the beginning. However if you can not do that then you are the only type of people with the excuse.

I want to ask you a question. Do you eat any food you want in massive quantity’s? Do you watch every tv show no matter the quality (yes I am talking about things like keeping up with the you know who’s)? Do you listen to any type of person that gives you advice regardless if they offer value or have the knowledge to even give you advice in the first place? I hope you don’t! I also then want to ask you, why in the world do you take on clients that don’t respect you, value what you offer, and treat you like you are beneath them? Starting to make more sense now.

If I go to a fancy restaurant  or a club they have a velvet rope policy. That means if I walk up to them in ratty clothes and smell like garbage then they won’t let me in because it just does not make sense to them to let someone like that in and it should not make sense to you to let in clients that don’t meet your rope policy.

Now I know some of you are still like but Connor they pay me that’s enough to get me to deal with them, and to that I laugh in your face and tell you to wake up. You probably don’t know this but the clients that pay you more are usually more respectful. I have been doing this since I was 15 and one thing I have learned is, that almost every time the small client that pays you barely anything will end up the biggest pain in the rear, and there are two reasons for that.

Reason number uno: In most cases you have been bent over backwards by them to get a lower deal. Now that works when selling a car because they drive off and you never see them again but most of us that is not the case. We have to deal with them week in and week out. So because they know that you were cheap before they know you will be cheap again. They just have to be pushy or act like a brat and you will wuss over and give them what they want.

Solution: Never lower price other than sales without lowering value. If you are lowering the price, lower the value that is how the rest of the world works.

Reason number two:  You hurt your self if you charge less because then in your mind you lower their value to you. With them paying less you more easily get annoyed with them. They are not paying you enough and even tho you want to pretend that is not true, well your subconscious knows very well what you are doing.

Solution: Just don’t charge less.

Another thing I want to touch on is the type of client that is a pain. That always proves to be a jerk to you, under value you, and basically treat you like their punching bag. GET RID OF THEM!! You are better than them and you don’t need it.

One last thing to think about. WHEN YOU WORK WITH CLIENTS YOU LOVE AND THAT VALUE YOU, YOU WILL TRULY ENJOY THE WORK THAT YOU DO. AND WHEN YOU LOVE EVERY SECOND OF THE WORK YOU DO, YOU’LL DO YOUR BEST WORK, WHICH IS ESSENTIAL TO GETTING MORE CLIENTS. 

STOP HURTING YOURSELF BECAUSE YOU THINK YOU ARE DOING THE RIGHT THING, YOU ARE WRONG!!


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