Feb 2015 11

On January 2015 Facebook changed yet again. They removed almost all of the unpaid content posted by business pages from the news feeds of the people that had chosen to follow those pages. For many businesses that rely on Facebook’s free marketing this has been almost a devastating blow.

Facebook 2014

Since before 2014 Facebook marketing could be done for free. Hey post something of value and it would go out to all those likes you tried so hard to get. It was the most powerful marketing tool for a business, no budget necessary. Businesses had a pulse on their client base and prospects. They could hear what people liked about their business and what people wanted the business owner to work on. It was awesome and it proved that “nothing is free”, was wrong. When someone clicked the like button it meant that they opted in to get posts from said business. However we slowly watched as Facebook changed what they said and shaped their business in a way that… oh that’s right makes them money.

 

Facebook 2015

Facebook after January 2015 has changed completely. Facebook now says that we have to pay in order to reach our likes or anyone else for that matter. For a lot of businesses that have grown to expect free marketing, this burns. These businesses have had their shirt ripped off their back. It started slow in the beginning of 2014 where we saw less and less of our likes seeing our posts. Now on average 10% of your likes see our posts without money being spent.

Mind Set

I understand that you like many others may feel slighted, abused, or wronged. I do. However I believe everything is 10% what happened and 90% how we respond to it. So look at it this way. We know that Facebook is a business and all businesses need to make what? Money. So it had to happen eventually. However we should be glad that Facebook let us advertise for free for such a long time. We also need to realize that it gives us a advantage. For the people like me and my clients that have decided to not feel wronged and instead understand it, and by doing so have have started to spend money on Facebook ads we have found something amazing. We have found that we can now steam roll our competition of complainers when we spend hardly any money to get people to see why we are better than our competition. To be honest Facebook is still the cheapest major marketing platform. Where else can you get access to 1 billion people and be able to target them based on age, gender, interests, job, job position? Oh and where as LinkedIn and Google ads cost between $5-$18 dollars for someone to click on your ad Facebook costs on average below $2. For me and my clients I can get it down to $1 or even as low as $.04-$.08 with good content.

So in close it’s all about how we look at it. Yea change sucks however at least we are aware of it and at least we can now have a advantage.


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